Mitsubishi Tanabe Pharma America or MTPA is in the business of taking on seemingly insurmountable obstacles, curing seemingly incurable illnesses. ALS, Porphyria, Parkinson’s, Diabetes, are only a few of the diseases that they are spearheading research for on a global level. Problem is, their social media presence wasn’t really up to scratch and we were tasked with breathing some new life into their social feeds. This is a selection of posts across platforms from the past few months. Follows have 1.5xd and engagement is up 300+%.
My role: Planning, conceptualizing, copy.
X
