Osteoarthritis is not friendly to the feline kind. Creates all sorts of issues, ranging from lethargy to full on immobility. Doesn’t help that our cats are master manipulators and will do everything they can to hide the fact that they’re struggling. Solensia (from Zoetis) is a promising solution to this condition though. To get the word spread, we decided to activate at CatCon this year leveraging the star power that we already have in-house, and getting them back on the big screen: They starred in their own movies again. We also made a microsite that allowed booth visitors, event attendees and beyond to create posters with their own pets. We had thousands of booth visitors, 1250+ posters generated and most crucially, 98% of our booth visitors said they not only have an improved understanding of what Osteoarthritis is, they will take medical action at the first sign. By and far, ours was the most talked about booth at CatCon this year.
My Role: Concept, writing.
NOW SHOWING…
THE MOVIES THEY ARE STARRING IN
YOU HAD TO BE THERE…
