Peloton unveiled their second offering at CES 2018. The Peloton Tread. My role: Concept. Tag line.

The Peloton Boutique launches seasonal clothing and accessories collections. My role: Concept. Headlines.

Collections featured:

The Winter Collection.
The New Year Collection.
The Olympics Collection.
The Spring Collection.
The Editorial Collection.

The Winter Collection. OOH/Billboards.

The New Year Collection. OOH/Building Wrap.

The Olympics Collection. OOH/Billboard/Bus Shelter.

The Spring Collection. OOH/Billboards/Bus Shelter.

The Editorial Collection. OOH/Billboard/In-studio.